Alludo

Formerly Corel Corporation

Overview.

Alludo (formerly Corel Corporation) is a creative and productivity software company here in Ottawa, Canada. Corel currently has over 30+ products under it’s umbrella including Parallels, WinZip, WordPerfect, VideoStudio, MindManager and of course CorelDRAW to name a few.

Alix was part of the Corel Creative Services team from 2012 to early 2021 as Lead Senior Graphic Designer and eventually Project Manager for the design team. Since then, she has come back as a contractor to provide support to the design team once again.

The work.

During Alix’s time at Alludo (Corel) she worked on numerous different brands as lead designer (initial campaign design and creation), production designer (updating pre-created design) and using established brand assets to create net-new collateral items to support the brand. Some of these items include packaging, logo design, campaign development, print based marketing collateral (print ads, white pages, product info sheets), web based marketing (sales banners, social media assets, email campaigns), in product imagery (splash screens, icons) and much more.

Website launch banners for Pinnacle Studio 23

Key imagery and packaging design for VideoStudio Ultimate 2019

Product information sheet for Parallels Desktop

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